Title Research: National Lampoon's Christmas Vacation

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From: Art of the Title

  • Titles displayed in this sequence include the movie title, which is at the beginning. It also shows the studio it is from, Warner Bros. The sequence also displays all of the names of the actors and people who worked on the film.
  • Images prioritized here are Santa Claus, his reindeer, and his sleigh. These are presented in cartoon form, which adds to the comedic feel.
  • These images create a magical and lighthearted connotation, however, there is a comedic twist added in. This lets the audience know what kind of film this is.
  • This sequence establishes the fact that this movie is lighthearted from the joyous imagery and upbeat music. The film is themed around Christmas, which is a time of happiness, so the opening sequence encapsulates this feeling.
  • The Christmas-themed imagery with comical twists helps this movie reach its target audience. It is geared mostly towards older teens and adults.
  • The film itself is live action, but the title sequence uses heavy CGI because it is animated. There is also lots of interesting transitions used, such as fade in/fade out.

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